Wednesday, February 3, 2021

Disney's 9th Annual Magic of Storytelling Campaign

Disney's 9th annual Magic of Storytelling campaign is here!

The Magic of Storytelling will run 
through March 31, 2021 
virtually on MagicOfStorytelling.comacross the company’s networks and social platforms. The magic comes to life through the diverse voices of storytellers and talent from some of Disney’s most beloved books, series and movies.  Are you ready to enjoy virtual story time from super talented Disney authors and creators?

This year’s public service announcement (PSA) highlighting the life-changing impact that books have on children is voiced by Whoopi Goldberg.  First Book is distributing 1,000 books in honor of each of "The View" co- hosts to nonprofits of their interest. 

Watch the Magic Of Storytelling PSA:

Disney Publishing Worldwide has donated millions of books to First Book in over two decades of collaboration. These books have been distributed to educators in schools and programs that serve children from low-income communities around the United States. During the campaign, Disney Publishing Worldwide and ABC television stations across the country will help to distribute thousands of books to local organizations in their communities. Eligible community and educational programs serving low-income youth can also register with the First Book network to get access to free and low-cost books and resources, including those donated by Disney. 

Escape from the Isle of the Lost

The Magic Of Storytelling:

Each week, talent from across some of Disney’s favorite shows and movies will participate in the Magic of Storytelling by hosting virtual story times. They will also share storytelling tips across Disney social platforms and on

Some of the talent featured includes:

  • Angelica Ross (FX’s “Pose” and “American Horror Story”)
  • Danielle Fishel (Disney Channel’s “Girl Meets World”)
  • Emilio Rivera (FX’s “Mayans M.C.”)
  • Jon M. Chu (“Crazy Rich Asians”)
  • Julie C. Dao (DPW author of “Broken Wish”)
  • Kayla Cromer (Freeform’s “Everything’s Gonna Be Okay”)
  • Kelly Ripa (“Live with Kelly and Ryan”)
  • Lexi Underwood (Disney+’s “Sneakerella”; Hulu’s “Little Fires Everywhere”)
  • Michelle Yeoh (Nat Geo’s “Hidden Kingdoms of China”; Marvel Studio’s “Shang-Chi and the Legend of the Ten Rings”)
  • Ryan Seacrest (“Live with Kelly and Ryan”; ABC’s “American Idol”)
  • Shaylee Mansfield (Disney Channel’s “BUNKD”)
  • Sherry Cola (Freeform’s “Good Trouble”)
  • Steven Canals (FX’s “Pose”)
  • Tamron Hall (“Tamron Hall”)
  • Tika Sumpter (ABC’s “mixed-ish”)

Disney Princess Power


To join in the Magic of Storytelling, please visit
For more information you can follow First Book on their social channels:
Facebook and Twitter.

Cant get enough Disney books?  Check out our list of the BEST Disney Books of 2020!
The Mouse Watch

**Disclosure: the information in this article comes directly from Disney's press release for The Magic of Storytelling campaign. This article also contains links to the Amazon affiliate program.  If you purchase anything through these links there is no extra cost to you and you will help me to continue to run Picturing Disney!

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